The Foundation

Thea has always been captivated by fashion. She’s never had a favourite colour; she has a favourite colour palette. As a kid, she would spend her afternoons watching Fashion Television and stealing the latest editions of Flare magazine from her mother. Of course, during her teenage years, she explored many different looks. She had a punk phase, a goth phase, 90s pop princesses, retro pinup, business casual. You name it, she’s probably done it! And while everyone else in her grade twelve French class chose to do their final assignment on artists like Monet or Degas, the only choice for Thea was Christian Lacroix. Needless to say, Thea loves clothes — for their transformative power, for how they illustrate time, and for how they shape identity.

The Journey

THEA GOT HER START IN RETAIL SALES AND VISUAL MERCHANDISING, EVENTUALLY LANDING IN OTHER DEPARTMENTS SUCH AS BUYING, ECOMM & MARKETING. SHE HAS ALSO WORKED FOR RETAILERS DIRECTLY, STYLING AND PRODUCING CONTENT IN-HOUSE.

EXPERIENCED IN BOTH DIGITAL AND IRL SPACES, THEA’S UNIQUE COLLECTION OF ROLES IN THE INDUSTRY HAS BUILT A SYNCHRONISTIC PERSPECTIVE OF CUSTOMER BEHAVIOURS.

MOVING INTO THE WORLD OF COMMERCIAL PRODUCTION, SHE HONED HER SKILLS IN FASHION DIRECTION ASSISTING ACCLAIMED STYLISTS WITH TOP AGENCIES IN TORONTO, PRACTISING THE ART OF CURATING AND STORY-TELLING.

THEA CONSIDERS HERSELF A VISUAL AND LYRICAL COMMUNICATOR, APPROACHING EVERY PROJECT BY TRANSLATING TRENDS TO HELP YOU CONNECT TO YOUR AUDIENCE. 

Fun Facts

  • Thea does not get down with coffee. It’s too much for her “on so many levels”. She does, however, still have a relationship with caffeine. It’s pretty serious; you’ll probably catch her on set with a cheeky afternoon Redbull.

  • You’ll likely catch Thea singing along to whatever’s playing in the background. Even if she’s not a fan of the genre. This one can’t function without music.

  • A Sag sun and Gemini moon, Thea loves all things mystical. She’s an astro girly with good vibes, a curious mind and a sizeable crystal collection. She might even have a few tucked away in her styling kit!

  • Thea loves to dive into tedious projects and zone out into a deep focus. Things like closet organization, excel spreadsheets, massive knots of tangled jewelry, and building this website. It’s meditative for her.

Philosophy

Inspired by performance and pop culture, Thea defines her style by exploring themes of glamour, utility and sensuality. She believe that fashion is an unspoken language and strives to create captivating stories.

“Fashion is a frequency and communication tool. It’s a space to explore all the archetypes of who you are and who you want to be. It’s a visual language and the channel through which we are perceived. It’s where energetic alignment, emotional resonance, and presence matter.”